From Fast Fashion to Sustainable Choices

Fashion Shouldn't Cost The Earth

Sustainable Fashion Choices

Fashion is an integral part of day to day life, and this should motivate people to think consciously about the clothes they buy to save the environment, rather than contribute to its harmful effects.

Buying from fast fashion brands isn’t our only option, there are a variety of more sustainable methods of getting our clothes. Such as:

  • Repairing old or damaged clothing
  • Buying second hand clothing
  • Sharing clothes with your friends and flatmates

In a society where online shopping is a go to, websites such as Depop integrate the convenience of buying fast fashion online, with sustainability, as you can buy once loved items with ease.

The header image is showing a pile of clothes from ASOS which I gathered from all my flat mates. It displays a variety of patterns and fabrics which demonstrate the different trends which ASOS sells. The photograph shows the clothes messily in a pile which represents the lack of care taken for the clothes.

The image here is of an ASOS dpd delivery van which is photographed on Oxford Road in Manchester. It is taken whilst the delivery man is delivering its parcels and is a realistic depiction because it wasn’t set up or altered in any way. It being a dedicated ASOS van is relevant to my story as ASOS is one of the UK’s leading fast fashion companies and I’m trying to communicate the message that there are too many clothing delivery vans on the roads of Manchester.

The image is introducing the main character of my story, university student at MMU. The image is of her choosing to wear an outfit that she has just been delivered, ignoring the fact that she has so many other clothes in her rail. The image is to represent the buying habits of many university students and to educate the viewer on the fact that we should be more mindful and buy less fast fashion.

The image is following the journey of the main character and showing her actions. It Is showing her taking a photo in the dress which shows that social media has a huge impact on the consumption of fast fashion. I am trying to educate the audiences by highlighting what many people do in order to allow the viewer to reflect on their own actions and think about how they can reduce their fast fashion consumption.

This image is a zoom in of a faulty seam on the dress that is shown throughout. It shows the straggly pieces of thread which aren’t properly sewn to show the bad quality of fast fashion items. The photo is not manipulated or distorted, but a true depiction of the seam of the dress. I am trying to communicate the message that fast fashion isn’t as good as sustainable fashion in terms of quality.

This image is of the main character in a charity shop in Manchester called Thrift Shop. The image is showing her looking through the rails and it reflects the behavioral change in her which I am trying to encourage in the viewer. The message I am trying to communicate is that we have the opportunity to change our shopping habits as there are so many alternatives in Manchester such as charity shops.